A supplier emails to say they're shipping a slightly bigger package next quarter. Bigger sounds harmless — until you realize bigger means new shelf bins in three warehouses, new shelf positions in 480 stores, new price-per-unit labels, new pallet calculations, and new transport bookings. Here's how that plays out with MyHub.
Product: Organic ESL Milk, 1L carton
What's changing: Carton height grows from 12 cm to 14 cm; weight from 500 g to 600 g.
Effective: Next quarter's listing cycle.
External supplier
The supplier's account manager emails the buying team: "We're updating the carton — slightly taller, slightly heavier. Effective next quarter."
In a typical company, this email would get forwarded a few times, a couple of people would put a sticky note on their monitor, and the rest of the change would be discovered in pieces as problems pop up downstream.
In a MyHub-equipped company, this email is the spark — but it's the next 90 seconds that matter.
Master data steward
The buyer opens the article record in the back-office system and updates two fields: pack height and net weight. Saves. That's the end of their part.
They don't need to remember to email the warehouses. They don't need to ping store ops. They don't even need to know which downstream teams care, or which DCs are affected. That's MyHub's job.
MyHub processor
In well under a second, MyHub looks up which Receiver Groups subscribed to those triggers, applies each group's filters (which DCs, which article types, which countries), and creates a tailored message in every relevant Inbox.
Each message arrives with the "Current vs At Event Time" snapshot — the team can see exactly what changed, with the actual numbers, without needing to log into the back-office system.
Warehouse Outbound — DC AD08
The warehouse supervisor sees the message in their MyHub Inbox: the existing 12-cm bin won't fit the new 14-cm carton. They claim the task, walk to the storage row, swap in a taller bin, and update the warehouse map.
Then they hit "Complete." The status goes green. Anyone watching the Dashboard sees the change land in real time. And because this team also subscribes to Pallet Configuration Change events, they automatically got the new pallet stacking rules in the same Inbox entry.
Store Operations — 480 locations
The morning crew opens the MyHub Inbox on the store laptop. There's the message: pack height grows by 2 cm starting next quarter — please re-space the dairy shelf and request a new shelf-edge label by Friday.
Each store works through its own copy of the message at its own pace. Some claim immediately, some postpone to the afternoon shift. The District Manager watches progress on the Dashboard — they can see the 12 stores still in New status and follow up directly. The other 468 are already Completed.
Everyone
The Pricing team has rolled out new shelf-edge labels via a Cross-Message (CT) posted from a custom ABAP job that recalculated the price-per-unit. Logistics has updated the truck-loading templates. Buying has adjusted the next purchase order quantity to fit the new pallet config.
When the supplier's first new-size shipment lands two months later, every team in the chain has been ready for weeks. No surprise emails. No "we missed that." No 10-person meeting to figure out who knew what.
Without MyHub, the same change typically takes three weeks of coordination, several missed messages, and a "fire" or two. With MyHub, this is what 33 hours looks like.
The demo lets you walk through this exact kind of message — claim it, change its status, watch the dashboard update.
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